Photography Awareness Training for Public Relations Professionals
In the world of Public Relations, a picture really does speak a thousand words...and for this reason, getting a photograph in the press has been a daily goal of PR agencies and 'In'house' PR departments.
But how do you encourage the media to use a photograph that accompanies a press release? You can't force them to use an image, but you can prepare it to their particular style - making it an easy decision to use your photography.
Being aware of the photographic process is often considered secondary to submitting a press release to the media. All too often it is assumed any photograph submitted will be used alongside a well written release. However, it is frequently the opposite....a well produced photograph can encourage a newspaper or magazine to carry your story - and a poor photograph will simply not be used, wasting your time and money.
The 'Photography Awareness Training for PR Professionals' course has been provided by Craig Holmes for over three years to both 'in house' and agency staff, in sectors ranging from automotive to health care.
Training takes place on your premises, at a time to suit yourselves, and lasts just a few hours - but it does provide insights as to how you can achieve more coverage for your clients or organisations - as well as why your previous efforts may have failed!
About the Course....the structure of the course means that all aspects of public relations photography are covered, from photo briefs, to dealing with newspaper photographers on photocalls.
The content is as follows:
- writing a photo brief
- selecting a photographer
- photographic styles (the really important bit!)
- working with newspaper/press photographers
- encouraging newspapers to send a photographer
- working with digital photographs
- a small hint at legal issues
- discussion time
Course Costs...the course costs £325 + vat (and any travel costs if you are located outside of the West Midlands) and is delivered to five people or less over a two hour time period.
More Information...Craig Holmes : 01952 603038 : 07971 081 865
Customer Comments...
"The session was fab fab fab. Everyone was raving on about it afterwards, very informative and we have put into practice certain measures you suggested"
"Overall, the course was very relevant and useful. It directly applies to my day to day role. I found it invaluable to receive the training from a photographer, as Craig could relate to both roles and catered the material to reflect this."
"I thought the training was very informative and helpful. I liked the easy-to-follow and informal style of teaching which gave opportunities for questions along the way."
"I really enjoyed the training, it was extremely relevant and will be of use in the future"
"I found the training very helpful and informative, it was most interesting to discover the different styles established by publications. Overall I found the training very useful and will use the techniques I have learned"
"10 out of 10 - it will save time and may also make a difference on the journalists decision whether to use the coverage or not"
"I enjoyed the course as it was concise and informative. Craig explained everything well using good examples to get his point accross"
"I do feel that everyone would benefit from having this course, especially junior members of the team, so they start with good habits."
"the course contained really useful tips on securing photography in papers. It had some essential information about embedded captions which was very good to know"
"The sections on brief, shot style and embedded captions were particularly enlightening - I had not been aware of these before"
"It was obvious that Craig had lots of experience"
"I will now be able to use features such as the 'hidden information' on images which I didn't know about before"
"The section on embedded captions was invaluable"
"I now understand the information required for writing a brief, how to get photographers to attend, working with photographers, the different styles, etc (I could go on!). Really enjoyable and useful course!